A Truthful Philosophy
Britix is focused on presenting watches true to our philosophy of understatement, elegance, and craftsmanship. We live by the classical traditions of watchmaking and watch design; always striving to refine our watches even further. irca 1940, Britix was established in La Chaux-de-Fonds, Switzerland. Through partnership with other brands of the time, Britix & Co soon found itself churning out watches to demanding clients during the Second World War. Britix watches were renown for their reliability and timekeeping throughout the tumultuous era, and thus earned immense recognition which propelled the brand’s post-war transition. Britix is returning again soon with a renewed perspective.
Britix is committed to 100% Swiss-made timepieces, via our like-minded partners, especially Vaucher Manufacture in Fleurier, Switzerland. Additionally, there are multiple stages of international quality control to ensure an outstanding product. Unlike many brands, Britix is driven by the customer’s desires rather than corporate earnings reports.
The new Britix DeLuxe is our debut model, focusing on a classic, yet expressive aesthetic. The Britix DeLuxe is something that is intentionally rare; not due to its quantity, but due to its quality and unique qualities.